Just like we all design to accommodate the sheet fed litho, web offset or screen printing processes, there are certain rules and guidelines to follow to achieve the best results from a digital press.

Try to avoid dark tints in large, flat areas as the digital process will create a banding effect. Technology is improving constantly in this area, however, and it won't be too long before this issue is resolved.

If you have a large area of solid or tint, you can break it up with text or a texture.

Try not to print over a crease or fold as the ink may crack (digital ink is solvent based liquid and rather than absorbing into the substrate, it sits on top).

Remember to think in 4 colour process, not spot colour. Make best use of 4 colour.

Register in digital print is much better than other processes. Detailed photographic images will appear more vibrant and sharper. Text will reproduce in colour at smaller sizes.
Take advantage of these qualities.

See our guidlines on supplying artwork.